Terms
Plain language, last changed 11 November 2026. If anything here is unclear, write to hello@applesprout.com and we will answer in plain language too.
What Applesprout is
Applesprout is an outreach service run by The Imperfect Company. For a monthly fee we research people who might want to hear about your work, write each of them a personal email, send the emails you approve from an address we set up for you, follow up once, and keep a record of all of it that you can see any time.
What you are paying for
The work: the research, the writing, the sending and the record. You are not paying for replies, links, mentions, placements or partnerships. Those depend on the people we write to, and we do not promise any of them.
The free sample
The free ten is a sample: ten people we would write to for your goal, the reason for each, and the email we would send. We do not send anything as part of the sample, and you owe nothing for it.
Volume
The plan aims at ten emails a day, about three hundred a month, for one website or business. The first two weeks are warmup, when fewer go out while the sending address earns its reputation. Some subjects have fewer good people to write to than others. When that happens we tell you rather than pad the list.
Approval
Nothing is sent without your approval. You can edit or skip any email before it goes. If you stop approving, nothing goes out, and the month still counts, because the research and writing were done.
The sending address
We register a lookalike domain for you, set up a mailbox on it with your name, warm it up and keep it healthy. We own and manage it while you are a client. Your own domain never sends anything through us. We follow sensible sending practice and stop on our own if bounces or complaints rise, but no setup removes every deliverability risk.
Replies
Replies go to the inbox you give us and to the sending mailbox at the same time. You answer them. We read the sending mailbox only to notice replies, bounces and complaints about these emails.
Billing and cancelling
The plan is five hundred US dollars a month, billed in advance, month to month. Cancel any time before your next billing date and you are not charged again. We do not refund a month that has started. When you leave you keep every conversation, and anyone who replies later still reaches your inbox.
What we will not do
- Buy lists, send in bulk, or write to anyone without a specific reason that is on their own page.
- Write to someone who has said no, or to a second person at a site that has already heard from us.
- Say anything about you or your work that you have not told us or published.
- Take on cold sales, local lead generation, or anything we would be embarrassed to put our name on. If your project is not a fit, we say so in the first email.
Your part
Tell us the truth about what you made, give us an inbox you actually read, and approve emails within a reasonable time. You are responsible for what you ask us to say about your work.
Ending the service
Either of us can end it at any month. We may end it sooner if the emails you want sent would break these terms or the law.
The usual
We provide the service with care but without warranty. Our liability to you is limited to what you paid us in the month something went wrong. These terms are governed by the laws of the place where The Imperfect Company is registered.